Why Does Your Company Need Professional Video?
Recent studies suggest that the number of online video consumers reach 1.5 billion by 2015, with total online video viewing predicted to quadruple. Since video usage is growing, your business cannot afford to neglect video as a valuable marketing channel. Video allows businesses to create and share important content with their audience in a way that plain text could never compete with. People love videos because they simply don't have the patience or time to read through a lengthy product description. They would rather watch a video that tells them more than words possibly could.
Smart businesses use video marketing as a tactic to improve consumer engagement, search engine optimization (SEO), and traffic. Videos help to bring in search traffic since the major search engines started ranking videos in their results pages. In fact, videos have a 50 times better chance of ranking within the first page Google for their respective keywords. Videos also increase traffic for businesses when they are shared.
Since the internet has allowed consumers to shop from the comfort of their home, shoppers have lost the ability to actually feel, play with, and see products in person. Creating detailed demo videos that explain your products or services helps customers to feel as if they have had an in-store experience when shopping online. Also, with thorough videos, customer service representatives aren't tied up with obvious questions such as, "How does the product work?" when the video tells customers all they need to know to make their purchasing decisions.
The power of video is undeniable. Let Future Photo Group put your video to work for you!
Business Video by Future Photo Group: